What Is Instructional Design?

Instructional Design is the process in which instructional materials are designed, developed and delivered. It is the philosophy, methodology and approach used to deliver information, including aspects of question strategy, level of interaction, reinforcement and branching complexity. Instructional design involves the analysis of learning needs and systematic development of instruction, using instructional technology to develop these instructions. These instructions specify a method, that when followed, will provide the user with knowledge, skills and attitude.

What is an Instructional Designer?

An instructional designer is someone who creates and delivers educational training materials to businesses, educational institutions, online users or other organisations. Examples of educational training materials include:

  • eLearning courses
  • Videos
  • Manuals
  • Handouts
  • Interactive Media

Some things that Instructional Designers do include:

  • Work with subject matter to identify what users need to learn
  • Develop objectives and ensure content matches these objectives
  • Structure content and activities for learning
  • Create media to support learning
  • Evaluate new technologies to discover new and better ways to enhance instruction
  • Assist faculties in discovering methods of improving their instruction with technology
  • Conduct training sessions teaching users how to use new technologies and instructions
  • Conduct research studies evaluating the use of technologies and their impact on learning outcomes
  • Create training materials to accommodate self-learners
  • Manage the implementation of new technologies and instructions


Instructional Designer Central
Christy Tucker